Many customers may be routinely releasing budget, yet the one-to-one relationship of Opportunity to IO at many Digital Media Organizations seems to prevent accurate forecasting of ad flight pipeline data in Salesforce.
Introducing RevenueCloud Insertion Order Management (IOM)
Digital Media Organizations often struggle with establishing and maintaining pipeline visibility within Salesforce due to the "transactional" manner in which Opportunities are often opened and immediately closed in order to generate Insertion Orders.
Many customers may be routinely releasing budget, yet the one-to-one relationship of Opportunity to IO at many Digital Media Organizations seems to prevent accurate forecasting of ad flight pipeline data in Salesforce.
Many customers may be routinely releasing budget, yet the one-to-one relationship of Opportunity to IO at many Digital Media Organizations seems to prevent accurate forecasting of ad flight pipeline data in Salesforce.
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